Finding a Great Copywriter
If you want to earn money online, you're going to have to have a site. If you would like that website to bring in profits, it has to be written really well. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to write the text on your website. A skilled copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Apparently, not all copywriters are created equal. Some are extremely talented. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is a breeze. Here is how you will be able to tell them apart.
Does the copywriter have his or her own website? Any copywriter who is itnerested to compose web copy needs to have a web site that features their bio, a resume, several samples and anything else they want to share. If they don't have a website of their own, how will they be able to help you with your site? Pay attention to the copy on their site too. If you discover lots of mistakes, this is a bad sign.
Do you react favorably while you read the web copy on the writer's web site? This involves more than just finding errors in grammar and syntax. Do you have any sort of emotional response to the words on the website? Does the web site copy move you to like the copywriter? Does it make you feel like you wish to discover more about the writer and continue reading? Does the website copy make you feel like you want to hire that copywriter right away? Does it make you want to run the other way? Does the website copy make you mad? All of these are important reactions and you have to try this heed them.
Inquire into the copywriter's background a little. Search for reviews on unbiased web sites and online discussion boards. It's remote that you will come across any terrible reviews on the writer's own site. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be controlled by the writer him or herself. Look closely at these reviews. It is smart to ask the copywriter for references too. You should actually get a hold of each reference and ask for an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples provided by the writer. It is a good idea to inquire about samples beyond the samples that are displayed on the web site. This is particularly important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a regurgitated Wikipedia article, you better find another copywriter.
There arelots of ways to determine whether or not a copywriter is worthy of hiring. You ought to do some homework and discover more about the writer in terms of his or her integrity, reputation and personal character.